The Company
Discovering a natural way to treat arthritis pain
So, how did a lobster fisherman create an all-natural product that would provide joint pain relief for arthritis sufferers?
It all started in a little fishing town called Port Lincoln at the bottom of Australia.
After 25 years at sea, retired rock lobster fisherman Jeff Dale and his son, Lucas Dale, knew the power and wonder of the ocean like the back of their hands.
In 1994, Jeff found an interest in shark cartilage and its surprising healing benefits for arthritis. Using his knowledge of the sea, he came up with the unique idea of ‘cleaning’ shark cartilage with sea lice at certain stages of the moon’s phase. At the time, most shark cartilage products used a chemical process to clean the meat off the cartilage.
The power of the new moon
Fascinated by the workings of the sea, Jeff discovered that sea lice come out to play in swarms on the new moon. Since sea lice are highly efficient ‘cleaners’ of the ocean, gravitating toward any kind of meat, he realised that the lice would be a natural way to clean the flesh off the shark cartilage, thus removing the need for a chemical cleaning process.
And so, the experiment began.
Jeff began testing his theory by taking pieces of shark cartilage (remnants of shark caught by shark fisherman), placing them into specially crafted mesh bags, and dumping them into the ocean at the precise time – on the ‘dark moon’. He would then leave his bags in the ocean for an exact period of time to let the sea lice work their wonders.
When Jeff returned to the sea to haul in his bags, he was overjoyed to find only completely smooth and clean cartilage remained. All the flesh had been efficiently eaten away. His theory worked. And the experiment paid off.
This stage of production rapidly became the core uniqueness of his cleaning method in comparison to others.
After considerable financial investment and time, the process eventually became successful enough for Jeff to feel confident to continue further. This new-found confidence in this unusual and unique cleaning method encouraged Jeff Dale to proceed to the 2nd and 3rd stages of production with the same standard of purity. For example, no chemicals are used at any stage of the production process.
Lucas and Jeff proudly continued to operate the sea lice cleaning for many years.
Small Beginnings
For the first years, the business was operating from Jeff and Yvonne’s home from where they supplied local and national customers. Soon, the demand extended to other areas in South Australia, and the business had no choice but to expand to a larger office facility in Port Lincoln, employing 5 office staff by 1997.
The natural quality and benefits to the users were proving very successful and the increase in demand for the product began to escalate nationally.
Jeff and Yvonne then found it necessary to expand the line of products to include another 2 sized units to satisfy the national demand for SA Shark Cartilage. A more sophisticated unit was added to include a 100 x 500mg capsule bottle and 400 x 500mg capsule bottle. A new and innovative business development had begun.
Natural health food supplement
South Australian Shark Cartilage is now stocked in pharmacies and health food stores around Australia as a certified health food supplement.
The product is also available through our website and we take orders from anywhere around Australia and internationally.
Tests were undertaken on the nutritional ingredients of South Australian Shark Cartilage by skilled professionals.
Chondroitin Sulfate was discovered naturally in the product, which is known to provide temporary relief from the pain associated with osteoarthritis.
It may also help improve joint mobility associated with osteoarthritis.
For any further enquiries, please forward your Email to us.
